Editorial Policy

How we decide what to write, where our information comes from, and the standards we hold ourselves to. Last updated: 29 September 2026.

Independence

TV Verdict is editorially independent. We are not owned by a manufacturer or retailer, and no brand has approval rights over anything we publish. We do not accept payment for coverage, for a better ranking, or to remove criticism. Commercial relationships are disclosed on our affiliate disclosure page.

What we cover, and why

We prioritise decisions that are genuinely hard for UK buyers: which size is right, whether a newer panel technology is worth a premium, and which model in a similarly named range is the better buy. We avoid writing about products simply because they pay a higher commission.

Sources, and the limits of what we publish

We do not currently conduct our own laboratory measurements. Specifications on this site come from manufacturer product pages and UK retailer listings, and pages say so explicitly. Specifically:

• We do not publish invented or estimated brightness, contrast, colour-coverage or input-lag figures.
• Where a figure is a manufacturer claim rather than an independently verified measurement, we describe it as a claim.
• Where models differ in ways that only measurement would reveal, we say that plainly instead of guessing.
• If we begin publishing our own measured results, each affected page will be updated and clearly labelled with the method used.

Reviews and user-generated content

We do not pay for reviews, and we don't offer incentives in exchange for positive feedback. We don't publish reviews we cannot verify, and we don't delete or hide negative opinions. Under the Digital Markets, Competition and Consumers Act 2024, fake reviews and the selective presentation of reviews are prohibited in the UK; our practices are designed to comply with it.

Corrections

Television specifications change — firmware updates, revised listings and new model years all affect accuracy. If you spot an error, email [email protected]. We investigate, correct promptly, and add a correction note to the page where the change is material.

Use of automated tools

We may use software tools to help gather specifications and draft material, but every page is reviewed before publication and we take responsibility for its accuracy. We don't publish machine-generated pages that haven't been checked against source information.

How to complain

Email us with the page URL and the issue. If you believe we've breached UK advertising or consumer protection rules, tell us and we'll respond. You may also refer the matter to the Advertising Standards Authority (ASA) or the Competition and Markets Authority (CMA).